Brand Manager

Brand Manager APPLY NOW

New York, NY
Marketing
Full time

Position: Brand Manager

Location: New York, NY

Experience Level: 4+ years in a brand role

At Brunch, we are building a community around a lifestyle of leisure and relaxation; Like those Sundays when you walk down the street to your favorite brunch spot to be stress-free with your favorite friends. Through meaningful campaigns, amazing stories, high-quality content and offline events, we have brought our customers a product that is cozy, convenient and that brings the carefree mindset we wish we were always in.

We are looking for individuals that want to be a part of a lean, entrepreneurial and fast-pace team, but also want to kick it once the day ends. We are looking for a Brand Manager to lead our storytelling and work with team members to implement robust initiatives across each of our marketing funnels.

Responsibilities:

  • Assist in the formation of the Brunch marketing calendar; thinking about types of stories and cultural moments we want to speak to on a yearly basis.
  • Lead the conceptualization of campaigns, bringing new, out of the box ideas, to the table with each moment - Optimizing for organic awareness.
  • Lead the marketing team to work cohesively against a unified language for each marketing campaign. Ensure the team is adhering to best practices for 360-campaigns, such as budgeting, post-mortem recaps and data tracking.
  • Manage storytelling initiatives for new campaigns, including writing and refining copy for press releases, newsletters, and other communication materials.
  • Assist in communication efforts leading up to the execution of collaborations and ensure all moving parts are working in parallel for a cohesive rollout.
  • Implement a focused evergreen marketing strategy across our physical and digital channels.
  • Create a unified identity for the Brunch brand, specifically optimizing for cohesive communication practices across eComm, social channels, and ongoing campaigns.
  • Goal setting with your manager and deliver, measure and report on aligned brand KPI’s across all channels.


Qualifications:

  • 4+ years of experience in Marketing
  • Bachelor's degree in marketing, communications, business or related field
  • A scrappy attitude, highly resourceful, and are not in the habit of depending on large budgets or stacked staffing to complete high-quality projects on time.
  • Skilled in managing social driven campaigns and online channels of distribution
  • Ability to be a source of inspiration and energy for the team around you
  • Highly proficient in Microsoft/Adobe Suite


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