Jack's Wife Freda by brunch
Stepping into Jack’s Wife Freda isn’t just stepping into a restaurant, it’s being welcomed into the family. The food is great but the hospitality is even better. Why? Because the Jacks Wife Freda team knows how to make everyone in the restaurant feel like family.
For our collaboration with Jack’s Wife Freda, we wanted to celebrate family meal and the unique personalities that define our favorite whimsical Soho institution.
Family meal is a sacred time at any restaurant but especially at Jack’s Wife. Every morning at 8:15am the staff gets together around a communal table and indulges in a meal; family style. It’s a time to unwind, experiment with new flavors, and connect. It’s also a time to laugh over spilt milk. For our collaboration with Jack’s Wife Freda, we wanted to celebrate family meal and the unique personalities that define the whimsical Soho institution. We hope you enjoy.