Diet Coke, the quintessential drink of the 80s redefined the cola experience. In 1982, it was introduced to the world at a star studded event in Radio City Music Hall. This was its defining moment - the launch of the first sugar free alternative that came to mark a new era of cola enjoyment.
To capture the theater experience, we recreated the grandeur and elegance of Diet Coke’s original launch in our local movie theater. Photographed by Anthony Cosme and video by Kenny Beyda, we conveyed the feeling of simple joys; cracking open a diet coke and a handful of popcorn in the other.
Join us and taste the feeling.
